Improving Marketing Performance: How Business Analytics contribute to Digital Marketing. International Journal of Technology, Innovation and Management (IJTIM), [S. l.], v. 3, n. 1, p. 9–18, 2023. DOI: 10.54489/ijtim.v3i1.209. Disponível em: https://journals.gaftim.com/index.php/ijtim/article/view/209.. Acesso em: 3 jul. 2024.