THE ROLE OF BUSINESS INTELLIGENCE IN SOCIAL MEDIA MARKETING AND ITS IMPACT ON FIRM PERFORMANCE. International Journal of Theory of Organization and Practice (IJTOP), [S. l.], v. 2, n. 1, p. 16–36, 2022. DOI: 10.54489/ijtop.v2i1.165. Disponível em: https://journals.gaftim.com/index.php/ijtop/article/view/165.. Acesso em: 23 nov. 2024.