THE IMPACT OF JUST IN TIME STRATEGY AND PULL CHAIN STRATEGY ON SUPPLY CHAIN PERFORMANCE

Authors

  • Samer Hamadneh Department of Marketing, School of Business, The University of Jordan, Amman 11942, Jordan. Email: s.hamadneh@ju.edu.jo
  • Muhammad Alshurideh Department of Marketing, School of Business, The University of Jordan, Amman 11942, Jordan
  • Barween Hikmat Al Kurdi Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo https://orcid.org/0000-0002-0825-4617
  • Ahmad AlHamad Department of Management, College of Business, University of Sharjah, Sharjah 27272, United Arab Emirates. Email: aalhamad@sharjah.ac.ae

DOI:

https://doi.org/10.54489/ijbas.v1i1.134

Abstract

Businesses used to be able to compete successfully as standalone entities, but in order to get an effective organizational performance, they need to compete as an essential link in a supply chain performance. For supply chain management to be successful, both internal and external integration are required of operational procedures across the supply chain performance. Therefore, just in time and pull chain strategy incorporated to assess the supply chain performance and found as significant to enhance the supply chain performance by meeting customer demands.

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Published

2022-11-25

How to Cite

Hamadneh, S., Alshurideh, M., Al Kurdi, B., & AlHamad, A. (2022). THE IMPACT OF JUST IN TIME STRATEGY AND PULL CHAIN STRATEGY ON SUPPLY CHAIN PERFORMANCE. International Journal of Business Analytics and Security (IJBAS), 1(1), 39–58. https://doi.org/10.54489/ijbas.v1i1.134

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