Digital Platforms – Opportunities and Threats from A Managerial Perspective

Abstract

The managers are facing challenges due to regulatory constraints, growth pressures, shifting of technology, technology disruption. The main purpose of this research paper is to evaluate the main benefits and disadvantages of digital platforms used by the managers.

The literature review highlights different forces of digital platforms, which are being used in other companies. It helps in better understanding digital platforms with other scholars' reviews. Further, in research methodology, effective data collection tools and methods are used. There is a selection of descriptive research design, primary qualitative data collection process and inductive approach. The interview is conducted among the three managers with 12 open-ended questions. Further, in the results, there is an analysis of the answers provided by them. It helps to find the answers to research questions and meets the research objectives.

Interview with three managers reveals that digital platforms have good ability to integrate and offer information within real-time. The results of the interview reflects that basic computer skills, web-research capabilities, idea related to social media platforms, effective analyzing of web-based research, better coding, setting of right programming and application development can help in handling the digital platforms. These platforms are enhances the overall performance of the employees. It contributes in organisation success by offering information to the employees and manager within real time and reducing confusion from workplace. However, some challenges like transaction cost, data theft and breach issues are face while using digital platforms, which can be manage by developing company culture and training programs. It can be said that digital platform create growth opportunities and empower employees to adapt with new technology. It has both pros and cons so manager should ultize these platforms rationally.