The Impact of Social-Media on Real World Relations

Authors

  • Neha Fatima

Keywords:

Social Media; Real World Relations; Communication Dynamics, Authenticity.

Abstract

The objective of this study is to investigate the intricate correlation between social media and face-to-face interactions, with a specific emphasis on the influence of platforms such as Facebook, Instagram, Twitter, and TikTok on friendships, familial bonds, and interpersonal connections. The research seeks to comprehend the impact of social media on interpersonal relationships and their wider societal consequences. The swift adoption of social media platforms has ignited scholarly discussions on whether they augment or diminish authentic connections. Although social media serves as a valuable tool for immediate communication, it also poses difficulties in terms of identity representation, privacy, and mental well-being, prompting concerns regarding its lasting effects. The study employed both sorts of data collection methods, this strategy is known as a mixed methods approach. We implement stratified sampling to determine whether or not the respondent is close to the people they follow on social media in real life. 57% of respondents claim they are close to people on social media in real life, compared to 43% who say they are not. According to the poll results, social media has a neutral or mild influence on real-world relationships.

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Published

2024-02-11

How to Cite

The Impact of Social-Media on Real World Relations. (2024). International Journal of Business Analytics and Security (IJBAS), 4(1), 76-86. https://journals.gaftim.com/index.php/ijbas/article/view/326

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