Metaverse in Operations Management: Predicting Managers' Intention to Use Metaverse through Perceived Usefulness, Training Value and Ease of Use (A CASE STUDY IN UAE)

Abstract

The usage of metaverse technology is expanding across a variety of industries, particularly in the digital age we live in today. The intention of users to utilize Metaverse in Business Management is predicted by a number of criteria. This study examines the aspects that may have an impact on operations management's intention to use the metaverse. Six important managers from Abu Dhabi, in the United Arab Emirates, U.A.E., participated in the study using the TAM model. 250 surveys were utilized to gather data, and the results showed that adoption of Metaverse technology in operations management is highly influenced by perceptions of its utility, training value, and ease of use.