Greening Performance Through Innovation: The Mediating Role of Innovation Orientation in Supply Chain Management
DOI:
https://doi.org/10.54489/ijtim.v5i1.533Keywords:
Supply Chain Management, Green Supply Chain Management, Innovation Orientation, GSCM practices, Organizational Performance, IT IndustryAbstract
This research aims to offer evidence-based assumptions to enhance sustainable practices and innovation orientation, thereby improving organizational performance. The research further offers comprehensive understanding and valuable comparative analysis concerning green supply chain management within the specific context of IT industry. Quantitative approach is applied to address a specific industry issue; whereby, data is collected through an online survey, distributed to 230 middle and upper-level supply chain managers from 167 Information Technology organizations. By using stratified random sampling technique, realist philosophy and objectivism, this research emphasizes on hypothesis testing, with statistical methodologies to achieve practical relevance. Besides, structured questionnaire is designed and collected from literature review insights which helped measure responses on a 5-point Likert scale. The three variables; green supply chain management, organizational performance and innovation orientation are moderately present in IT industry. Assessment of the research structural model specifies significance to all the tested hypotheses. The research discovered that green supply chain management helps organizations gain a competitive advantage by lowering costs, increasing national and international business opportunities, improving operational efficiency, improving product quality, and increasing employee productivity.
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