Technology Acceptance Model and Attitude of Consumers towards Online Shopping with Special Reference to UAE

Abstract

The research focuses on the potential for customers of different goods and services to adopt an Internet-based buying attitude that is more intensive than the current scenario inside the UAE. The access of Internet, the volume of Internet usage, and consumer knowledge of e-commerce are used to assess customers' e-readiness. Taken into account in the research a total of 264 e-transactions permitted clients from the cities were included in the study. Three different analyses and multiple regression analysis have been employed to determine out that the original desire of the residents of Dubai and Sharjah. Our examination used a descriptive methodology and survey technique to address relevant results and their implications for probable B2C e-shopping adoption in the nation's shopping activities.