THE IMPACT OF SERVICE QUALITY AND SERVICE TRANSPARENCY ON CUSTOMER SATISFACTION

Authors

  • Muhammad Alshurideh Department of Marketing, School of Business, The University of Jordan, Amman 11942, Jordan
  • Wasfi, A. Alrawabdeh Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-1172-7622-4617, Email: rawabdeh@hu.edu.jo https://orcid.org/0000-0002-1172-7622
  • Barween Hikmat Al Kurdi Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo https://orcid.org/0000-0002-0825-4617
  • Ali Alzoubi Public Security Directorate, Jordan, alialzuobi@yahoo.com

DOI:

https://doi.org/10.54489/ijtop.v1i1.150

Keywords:

Service Quality, Service Transparency, Customer Satisfaction.

Abstract

High-quality services that satisfy customers improve a company's capacity to compete in the market. It is crucial for the business professionals to encourage the practices that can enhance service quality and service transparency. High service quality and transparency can be attained by identifying service concerns and developing strategies for service performances, and customer satisfaction. To create and investigate a conceptual model and to study the factors with a systematic review, this research area is being provided.

Author Biographies

  • Wasfi, A. Alrawabdeh , Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-1172-7622-4617, Email: rawabdeh@hu.edu.jo

    Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-1172-7622-4617, Email: rawabdeh@hu.edu.jo

  • Barween Hikmat Al Kurdi , Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo

    Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo

  • Ali Alzoubi, Public Security Directorate, Jordan, alialzuobi@yahoo.com

    Public Security Directorate, Jordan, alialzuobi@yahoo.com

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Published

2022-11-30

Issue

Vol. 1 No. 1 (2022): International Journal of Theory of Organization and Practice (IJTOP)

Section

Articles

How to Cite

THE IMPACT OF SERVICE QUALITY AND SERVICE TRANSPARENCY ON CUSTOMER SATISFACTION. (2022). International Journal of Theory of Organization and Practice (IJTOP), 1(1), 137-154. https://doi.org/10.54489/ijtop.v1i1.150

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