Exposing Corporate Value: Synergizing Global Diversification and Operational Flexibility in SMEs

Authors

  • Muhammad Alshurideh The University of Jordan, Amman, Jordan
  • Samer Hamadneh University of Jordan image/svg+xml
  • Barween Al Kurdi The Hashemite University, Zarqa, Jordan. image/svg+xml
  • Wasfi Alrawabdeh The Hashemite University, Zarqa, Jordan. image/svg+xml

DOI:

https://doi.org/10.54489/ijbas.v3i2.263

Keywords:

Knowledge Management, Creative Organiational Climate, Smart Organization

Abstract

In the modern era of interconnected economies and globalized markets, Small and Medium-sized Enterprises (SMEs) are increasingly pursuing global diversification strategies and operational flexibility as means to enhance their competitive positions and sustain market value. This study delves into the intricate relationship between these two critical factors – global diversification strategy and operation’s flexibility – and their cumulative effect on the corporate market value of SMEs. Drawing upon a comprehensive review of existing literature, this research aims to uncover the mechanisms through which SMEs can leverage global diversification strategies to enhance operational flexibility, leading to a positive impact on their market value. The study employs a qualitative approach, encompassing qualitative examination of strategic decisions and operational practices. The qualitative analysis was focused to gather data from prior studies, online sources, journals and SMEs online websites operating across multiple industries. The findings of this research contribute to both theoretical and practical domains. The study offers valuable insights into how SMEs can effectively design and implement global diversification strategies to enhance their operation’s flexibility, resulting in improved corporate market value. Furthermore, the research provides guidance for policymakers, business leaders, and stakeholders seeking to support and optimize the growth trajectory of SMEs in a globalized business environment.

Author Biographies

  • Muhammad Alshurideh, The University of Jordan, Amman, Jordan

    Department of Marketing, School of Business,

  • Samer Hamadneh, University of Jordan

    Department of Marketing, School of Business,

  • Barween Al Kurdi, The Hashemite University, Zarqa, Jordan.

    Department of Marketing, Faculty of Business, 

  • Wasfi Alrawabdeh, The Hashemite University, Zarqa, Jordan.

    Department of Marketing, Faculty of Business,

References

Abudaqa, A., Alzahmi, R.A., Almujaini, H., Ahmed, G., 2022. Does innovation moderate the relationship between digital facilitators, digital transformation strategies and overall performance of SMEs of UAE? Int. J. Entrep. Ventur. 14, 330–350.

Abudaqa, A., Hilmi, M.F., Almujaini, H., Alzahmi, R.A., Ahmed, G., 2021. Students’ perception of e-Learning during the Covid Pandemic: a fresh evidence from United Arab Emirates (UAE). J. E-Learning Knowl. Soc. 17, 110–118.

Ahmed, G., Abudaqa, A., Jayachandran, C., Limbu, Y., Alzahmi, R., 2022. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE, in: Marketing Communications and Brand Development in Emerging Economies. Springer, pp. 41–57.

Ahmed, G., Nabeel Al Amiri, 2022. the Transformational Leadership of the Founding Leaders of the United Arab Emirates: Sheikh Zayed Bin Sultan Al Nahyan and Sheikh Rashid Bin Saeed Al Maktoum. Int. J. Technol. Innov. Manag. 2, 1.

Aityassine, F.L.Y., Soumadi, M.M., Aldiabat, B.F., Al-Shorman, H.M., Akour, I., Alshurideh, M.T., Al-Hawary, S.I.S., 2022. The effect of supply chain resilience on supply chain performance of chemical industrial companies. Uncertain Supply Chain Manag. 10, 1271–1278.

Akour, I., Alnazzawi, N., Alshurideh, M., Almaiah, M.A., Al Kurdi, B., Alfaisal, R.M., Salloum, S., 2022. A Conceptual Model for Investigating the Effect of Privacy Concerns on E-Commerce Adoption: A Study on United Arab Emirates Consumers. Electron. 11, 3648.

Akour, I., Alshurideh, M., Al Kurdi, B., Al Ali, A., Salloum, S., 2021. Using Machine Learning Algorithms to Predict People’s Intention to Use Mobile Learning Platforms During the COVID-19 Pandemic: Machine Learning Approach. JMIR Med. Educ. 7, 1–17.

Akour, I., Rahamneh, A.A.L., Al Kurdi, B., Alhamad, A., Al-Makhariz, I., Alshurideh, M., Al-Hawary, S., 2023. Using the Canonical Correlation Analysis Method to Study Students’ Levels in Face-to-Face and Online Education in Jordan. Inf. Sci. Lett. 12, 901–910.

Akour, I.A., Al-Maroof, R.S., Alfaisal, R., Salloum, S.A., 2022. A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach. Comput. Educ. Artif. Intell. 3, 2.

Al-Awamleh, H.K., Alhalalmeh, M.I., Alatyat, Z.A., Saraireh, S., Akour, I., Alneimat, S., Alathamneh, F.F., Abu-Farha, Y.S., Al-Hawary, S.I.S., 2022. The effect of green supply chain on sustainability: Evidence from the pharmaceutical industry. Uncertain Supply Chain Manag. 10, 1261–1270.

Al-Dmour, N.A., Ali, L., Salahat, M., Alshurideh, M., Alzoubi, H.M., Ghazal, T.M., Chabani, Z., 2023. Information Systems Solutions for the Database Problems. Stud. Comput. Intell. 2023, 703–715.

Al-Kassem, A., Bakri, A., In’airat, M., 2013. Evaluation Tools of Total Quality Management in Business Organizations. Eur. J. Bus. Manag. 5, 41–51.

Al-Kassem, A.H., 2017. Recruitment and Selection Practices in Business Process Outsourcing Industry. Arch. Bus. Res. 5, 40–52.

Al-Kassem, A.H., Aguenza, B.B., Alghurabli, Z.E., 2022. Accreditation of Academic Programs : Implications on Quality Governance and Administrationof Taguig City University. J. Posit. Sch. Psychol. 6, 3908–3923.

Al-Kassem, Aguenza, B.B., Hami, A., Som, A.P.M., 2012. Social Media and Productivity in the Workplace: Challenges and Constraints. Interdiscip. J. Res. Bus. 2, 22–26.

Al-Kassem, H., 2014. Determinants of employee’s overall satisfaction toward training and development programs. Int. J. Econ. Financ. Manag. 3, 129–135.

Al-Maroof, A., Salloum, A., Al-Maroof, R.S., Akour, I., Aljanada, R., Alfaisal, A.M., Alfaisal, R.M., Aburayya, A., Salloum, S.A., 2021. Acceptance determinants of 5G services Title Acceptance determinants of 5G services International Journal of Data and Network Science Acceptance determinants of 5G services. Canada. Int. J. Data Netw. Sci. 5, 613–628.

Al-Maroof, R.S., Alahbabi, N.M.N., Akour, I., Alhumaid, K., Ayoubi, K., Alnnaimi, M., Thabit, S., Alfaisal, R., Aburayya, A., Salloum, S., 2022a. Students’ perception towards behavioral intention of audio and video teaching styles: An acceptance study. Int. J. Data Netw. Sci. 6, 603–618.

Al-Maroof, R.S., Alhumaid, K., Akour, I., Salloum, S., 2021a. Factors that affect e-learning platforms after the spread of covid-19: Post acceptance study. Data 6.

Al-Maroof, R.S., Alnazzawi, N., Akour, I., Ayoubi, K., Alhumaid, K., Nasser, N.M., Alaraimi, S., Al-Bulushi, A.A., Thabit, S., Alfaisal, R., Aburayya, A., Salloum, S., 2022b. Students’ perception towards using electronic feedback after the pandemic: Post-acceptance study. Int. J. Data Netw. Sci. 6, 1233–1248.

Al-Maroof, R.S., Alnazzawi, N., Akour, I.A., Ayoubi, K., Alhumaid, K., Alahbabi, N.M., Alnnaimi, M., Thabit, S., Alfaisal, R., Aburayya, A., Salloum, S., 2021b. The effectiveness of online platforms after the pandemic: Will face-to-face classes affect students’ perception of their behavioural intention (BIU) to use online platforms? Informatics 8, 4.

AlDhaheri, H., Hilmi, M.F., Abudaqa, A., Alzahmi, R.A., Ahmed, G., 2023. The relationship between HRM practices, innovation, and employee productivity in UAE public sector: a structural equation modelling approach. Int. J. Process Manag. Benchmarking 13, 157–176.

Aljumah, A., Nuseir, M., Refae, G., 2023. Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness. Int. J. Data Netw. Sci. 7, 467–476.

Aljumah, A., Nuseir, M.T., Islam, A., 2020. Impacts of service quality, satisfaction and trust on the loyalty of foreign patients in Malaysian medical tourism. International journal of innovation. Creat. Chang. 11, 451–467.

Aljumah, A.I., Nuseir, M.T., Alam, M.M., 2021a. Organizational performance and capabilities to analyze big data: do the ambidexterity and business value of big data analytics matter? Bus. Process Manag. J. 27, 1088–1107.

Aljumah, A.I., Nuseir, M.T., Alam, M.M., 2021b. Traditional marketing analytics, big data analytics and big data system quality and the success of new product development. Bus. Process Manag. J. 27, 1108–1125.

Aljumah, A I, Nuseir, M.T., El Refae, G.A., 2022a. Exploring the Effect of Social Media Marketing and Destination image on Destination Loyalty in Covid-19 Times: Sequential Mediating Role of Brand Love and Brand Loyalty, in: In 2022 International Arab Conference on Information Technology (ACIT). IEEE, pp. 1–8.

Aljumah, A I, Nuseir, M.T., El Refae, G.A., 2022b. Business Analytics and Competitive Advantage for SMEs in UAE: A Mediating Role of Technology Assets, in: In 2022 International Arab Conference on Information Technology (ACIT). IEEE, pp. 1–9.

Aljumah, Ahmad Ibrahim, Nuseir, M.T., El Refae, G.A., 2022a. The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction. Int. J. Data Netw. Sci. 6, 1359–1368.

Aljumah, Ahmad Ibrahim, Shahroor, H., Nuseir, M.T., El Refae, G.A., 2022b. The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration. Uncertain Supply Chain Manag. 10, 1379–1386.

Almasaeid, T., Alzoubi, H., El Khatib, M., Ghazal, T., Alshurideh, M., Al-Dmour, N., Sattar, O., Ae, 2022. Futuristic Design & Development of Learning Management System including Psychological Factors Resolution. J. Reatt. Ther. Dev. Divers. 5, 176–188.

Alolayyan, M., Al-Rwaidan, R., Hamadneh, S., Ahmad, A., AlHamad, A., Al-Hawary, S., Alshurideh, M., 2022. The mediating role of operational Flexibility on the relationship between quality of health information technology and management capability. Uncertain Supply Chain Manag. 10, 1131–1140.

Alshurideh, Muhammad, Al Kurdi, B.H., Alzoubi, H.M., Salloum, S., 2023. The Effect of Information Technology on Business and Marketing Intelligence Systems. Springer Nature.

Alshurideh, M., Almasaeid, T., El Khatib, M., Alzoubi, H., Ghazal, T., Hamadneh, S., Al-Dmour, N., Sattar, O., 2022. Components Determining the Behavior and Psychological impact of Entrepreneurship among Higher Vocational Students. J. Reatt. Ther. Dev. Divers. 5, 189–200.

Alshurideh, M., Alzoubi, H., Alshurideh, M., Kurdi, B., Obeidat, B., Hamadneh, S., Ahmad, A., 2022. The influence of supply chain partners’ integrations on organizational performance: The moderating role of trust. Uncertain Supply Chain Manag. 10, 1191–1202.

Alshurideh, M., Gasaymeh, A., Ahmed, G., Alzoubi, H., Kurd, B.A., 2020. Loyalty program effectiveness: Theoretical reviews and practical proofs. Uncertain Supply Chain Manag. 8, 599–612.

Alshurideh, M, Kurdi, B., AlHamad, A., Hamadneh, S., Alzoubi, H., Ahmad, A., 2023. Does social customer relationship management (SCRM) affect customers’ happiness and retention? A service perspective. Uncertain Supply Chain Manag. 11, 277–288.

Alshurideh, Muhammad Turki, Al-Hadrami, A., Alquqa, E.K., Alzoubi, H.M., Hamadneh, S., Al Kurdi, B., 2023a. The effect of lean and agile operations strategy on improving order-winners: Empirical evidence from the UAE food service industry. Uncertain Supply Chain Manag. 11, 87–94.

Alshurideh, Muhammad Turki, Al Kurdi, B., Alzoubi, H.M., Ghazal, T.M., Said, R.A., AlHamad, A.Q., Hamadneh, S., Sahawneh, N., Al-kassem, A.H., 2022a. Fuzzy assisted human resource management for supply chain management issues. Ann. Oper. Res. 1–19.

Alshurideh, Muhammad Turki, Alquqa, E.K., Alzoubi, H.M., Al Kurdi, B., Hamadneh, S., 2023b. The effect of information security on e-supply chain in the UAE logistics and distribution industry. Uncertain Supply Chain Manag. 11, 145–152.

Alshurideh, Muhammad Turki, Alzoubi, H.M., El khatib, M., Ghazal, T.M., Al-Dmour, N.A., Sattar, O., Kukunuru, S., 2022b. An Experimental Evaluation on Resource Attribute, Internal Risks and Regime Structure of R&D Association-Including Exploration of Moderating Effect of Association Management Capability, Psychological. J. Reatt. Ther. Dev. Divers. 5, 201–215.

Alshurideh, M T, Alzoubi, H.M., Ghazal, T.M., Alami, R., Al Masaeid, T., 2022. Risk Management Model for Telecom Enterprises Based on Variables (RM, SO, RC, SI) with Nature, Sense and Positive Psychology Hypothesis. J. Reatt. Ther. Dev. Divers. 2022, 5.

Alzoubi, H MAlhamad, A.Q.M., Akour, I., Alshurideh, M., Kurdi, B.A., 2021. Predicting the intention to use google glass: A comparative approach using machine learning models and PLS-SEM. Int. J. Data Netw. Sci. 5, 311–320.

Alzoubi, H., Ahmed, G., 2019. Do TQM practices improve organisational success? A case study of electronics industry in the UAE. Int. J. Econ. Bus. Res. 17, 459–472.

Alzoubi, H., Alshurideh, M., Kurdi, B. Al, Akour, I., Aziz, R., 2022. Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. Int. J. Data Netw. Sci. 6, 449–460.

Alzoubi, H.M., Ahmed, G., Al-Gasaymeh, A., Al Kurdi, B., 2020. Empirical study on sustainable supply chain strategies and its impact on competitive priorities: The mediating role of supply chain collaboration. Manag. Sci. Lett. 10, 703–708.

Alzoubi, Haitham M., Ahmed, G., Alshurideh, M., 2022a. An empirical investigation into the impact of product quality dimensions on improving the order-winners and customer satisfaction. Int. J. Product. Qual. Manag. 36, 169–186.

Alzoubi, H M, Alhamad, A., Alshurideh, M., Alomari, K., Hamouche, S., Al-Hawary, S., 2022. The effect of electronic human resources management on organizational health of telecommunications companies in Jordan. Int. J. Data Netw. Sci. 6, 429–438.

Alzoubi, Haitham M., El Khatib, M.M., Ahmed, G., Kazim, H.H., Falasi, S.A.A. Al, Mohammed, F., Mulla, M. Al, 2022b. Digital Transformation and SMART-The Analytics factor, in: 2022 International Conference on Business Analytics for Technology and Security, ICBATS 2022. pp. 1–11.

Alzoubi, Haitham M., Ghazal, T.M., El khatib, M., Alshurideh, M.T., Alami, R., Al Masaeid, T., 2022c. Creation of Indicator System for Quality Estimation of Safety Management of Personnel and it’s Psychological impact on Industrial Enterprises. J. Reatt. Ther. Dev. Divers. 5, 143–151.

Alzoubi, Haitham M., In’airat, M., Ahmed, G., 2022d. Investigating the impact of total quality management practices and Six Sigma processes to enhance the quality and reduce the cost of quality: the case of Dubai. Int. J. Bus. Excell. 27, 94–109.

Alzoubi, Haitham M., Kurdi, B. Al, Alshurideh, M., Akour, I., Obeidat, B., Alhamad, A., 2022e. The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets. Int. J. Data Netw. Sci. 6, 1175–1185.

Alzoubi, Haitham M., Kurdi, B. Al, Alshurideh, M., Akour, I., Tariq, E., Alhamad, A., 2022f. The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention. Int. J. Data Netw. Sci. 6, 1135–1146.

Alzoubi, H.M., Mehmood, T., Alshurideh, M., Al-Gasaymeh, A., Ahmed, G., 2019. Schumpeterian entrepreneurship theory: Evolution and relevance. Acad. Entrep. J. 25, 1–10.

Alzoubi, Haitham M., Sahawneh, N., Alhamad, A.Q., Malik, U., Majid, A., Atta, A., 2022g. Analysis Of Cost Prediction In Medical Insurance Using Modern Regression Models, in: International Conference on Cyber Resilience, ICCR 2022. ICCR 2022, 2022.

Amiri, N. Al, Rahim, R.E.A., Ahmed, G., 2020. Leadership styles and organizational knowledge management activities: A systematic review. Gadjah Mada Int. J. Bus. 22, 250–275.

Arias-Aranda, D., Bustinza, O.F., Barrales-Molina, V., 2011. Operations flexibility and outsourcing benefits: an empirical study in service firms. Serv. Ind. J. 31, 1849–1870.

Arshad, M., Brohi, M., Soomro, T., Ghazal, T., Alzoubi, H., Alshurideh, M., 2023. NoSQL: Future of BigData Analytics Characteristics and Comparison with RDBMS. pp. 1927–1951.

Aziz, A., Brohi, M.N., Soomro, T.R., Alzoubi, H.M., Ghazal, T.M., Alshurideh, M., 2023. Aircraft Turnaround Manager (ATM): A Solution to Airport Operations. Stud. Comput. Intell. 2023, 679–702.

Bawaneh, A., Massadeh, D., Akour, I., Abu haija, A., Alshurideh, M., 2023. The Impact of Green Auditing on Organizational Performance in Jordan: the Moderating Effect of the Auditor’s Opinion. Inf. Sci. Lett. 12, 1505–1512.

Blooshi, I., Alamim, A., Said, R., Taleb, N., Ghazal, T., Ahmad, M., Alzoubi, H., Alshurideh, M., 2023. IT Governance and Control: Mitigation and Disaster Preparedness of Organizations in the UAE. pp. 661–677.

Dubey, R., Gunasekaran, A., Childe, S.J., Fosso Wamba, S., Roubaud, D., Foropon, C., 2021. Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience. Int. J. Prod. Res. 59, 110–128.

El Khatib, D.M.M., 2015. Integrating Project Risk Management and Value Engineering in Tendering Processes. Int. J. Eng. Res. 4, 442–445.

El Khatib, M.M. El, Opulencia, M.J.C., 2015. The Effects of Cloud Computing (IaaS) on E- Libraries in United Arab Emirates. Procedia Econ. Financ. 23, 1354–1357.

El Khatib, M., Alabdooli, K., AlKaabi, A., Al Harmoodi, S., 2020a. Sustainable Project Management: Trends and Alignment. Theor. Econ. Lett. 10, 1276–1291.

El Khatib, M., Hamidi, S., Ameeri, I., Zaabi, H., Marqab, R., 2022. Digital Disruption and Big Data in Healthcare - Opportunities and Challenges. Clin. Outcomes Res. 14, 563–574.

El Khatib, M., Hammerschmidt, M., Al Junaibi, M., 2021. Leveraging innovation input on enhancing smart service quality. Cases from Abu Dhabi Emirate. Int. J. Manag. Cases 23, 46–62.

El Khatib, M., Nakand, L., Almarzooqi, S., Almarzooqi, A., 2020b. E-Governance in Project Management: Impact and Risks of Implementation. Am. J. Ind. Bus. Manag. 10, 1785–1811.

El Khatib, M.M., Ahmed, G., 2020. Robotic pharmacies potential and limitations of artificial intelligence: A case study. Int. J. Bus. Innov. Res. 23, 298–312.

El Khatib, M.M., Ahmed, G., 2019. Management of artificial intelligence enabled smart wearable devices for early diagnosis and continuous monitoring of CVDS. Int. J. Innov. Technol. Explor. Eng. 9, 1211–1215.

El Khatib, M.M., Ahmed, G., 2018. Improving Efficiency in IBM Asset Management Software System “Maximo”: A Case Study of Dubai Airports and Abu Dhabi National Energy Company. Theor. Econ. Lett. 08, 1816–1829.

El Khatib, M.M., Al-Nakeeb, A., Ahmed, G., 2019. Integration of Cloud Computing with Artificial Intelligence and Its Impact on Telecom Sector—A Case Study. iBusiness 11, 1–10.

Farrukh, M., Soomro, T.R., Ghazal, T.M., Alzoubi, H.M., Alshurideh, M., 2023. Perspectives of Online Education in Pakistan: Post-covid Scenario, in: The Effect of Information Technology on Business and Marketing Intelligence Systems. Springer, pp. 519–550.

García Manjón, J.V., 2020. Strategic Management of Technology and Innovation, Technological Innovation. Irwin Chicago.

Gaytan, J.C.T., Rafiuddin, A., Sisodia, G.S., Ahmed, G., Paramaiah, C., 2023. Pass-through Effects of Oil Prices on LATAM Emerging Stocks before and during COVID-19: An Evidence from a Wavelet -VAR Analysis. Int. J. Energy Econ. Policy 13, 529–543.

Ghazal, T M, Al-Dmour, N.A., Said, R.A., Moubayed, A., Ali, L., Alzoubi, H.M., Alshurideh, M., 2023a. DDoS Intrusion Detection with Ensemble Stream Mining for IoT Smart Sensing Devices. Stud. Comput. Intell. 2023, 1987–2012.

Ghazal, T M, Hasan, M.K., Abdullah, S.N.H.S., Alzoubi, H.M., Alshurideh, M., 2023b. An Integrated Cloud and Blockchain Enabled Platforms for Biomedical Research. Stud. Comput. Intell. 2023, 2037–2053.

Ghazal, Taher M., Hasan, M.K., Ahmad, M., Alzoubi, H.M., Alshurideh, M., 2023. Machine Learning Approaches for Sustainable Cities Using Internet of Things. Stud. Comput. Intell. 2023, 1969–1986.

Ghazal, T.M., Hasan, M.K., Alshurideh, M.T., Alzoubi, H.M., Ahmad, M., Akbar, S.S., Kurdi, B. Al, Akour, I.A., 2021. IOT for Smart Cities: Machine Learning Approaches in smart healthcare---A Review. Futur. Internet 13, 8.

Ghazal, T M, Hasan, M.K., Alzoubi, H.M., Alshurideh, M., Ahmad, M., Akbar, S.S., 2023c. Internet of Things Connected Wireless Sensor Networks for Smart Cities. Stud. Comput. Intell. 2023, 1953–1968.

Gulseven, O., Ahmed, G., 2022. The State of Life on Land (SDG 15) in the United Arab Emirates. Int. J. Soc. Ecol. Sustain. Dev. 13, 1–15.

Hani Al-Kassem, A., 2021. Significance of Human Resources Training and Development on Organizational Achievement. PalArch’s J. Archaeol. Egypt / Egyptol. 18, 693–707.

Kassem, A., Martinez, E.B., 2022. Operationalization of Negosyo Center as an Entrepreneurial Strategy to Selected Micro, Small, and Medium Enterprises in Taguig City. Glob. Bus. Manag. Res. 14, 88–104.

Khan, A., Hasana, M.K., Ghazal, T.M., Islam, S., Alzoubi, H.M., Mokhtar, U.A., Alam, R., Ahmad, M., 2022. Collaborative Learning Assessment via Information and Communication Technology, in: Proceedings - 2022 RIVF International Conference on Computing and Communication Technologies, RIVF 2022. RIVF 2022, 2022, pp. 311–316.

Khatib, E., M., Z., A., R., Al-Nakeeb, A., 2021. The effect of AI on project and risk management in health care industry projects in the United Arab Emirates (UAE). Int. J. Appl. Eng. Res. 6, 1.

Khatib, M. El, 2022. BIM as a tool to optimize and manage project risk management. Int. J. Mech. Eng. 7, 6307–6323.

Khatib, M. El, Alzoubi, H.M., Mulla, A. Al, Ketbi, W. Al, 2022. The Role of Blockchain in E-Governance and Decision-Making in Project and Program Management. Adv. Internet Things 12, 88–109.

Khatib, M. El, Beshwari, F., Beshwari, M., Beshwari, A., 2021. The impact of blockchain on project management. ICIC Express Lett. 15, 467–474.

Khatib, M. El, Blooshi, S. Al, Al-habeeb, A., 2016. The Challenge and Potential Solutions of Reading Voluminous Electronic Medical Records ( EMR ): A Case Study from UAE. IOSR J. Bus. Manag. (IOSR-JBM 18, 38–46.

Kim, W.C., Hwang, P., Burgers, W.P., 1989. Global Diversification Strategy and Corporate Profit Performance. Strateg. Manag. J. 10, 45–57.

Kurdi, B. Al, Alzoubi, H.M., Akour, I., Alshurideh, M.T., 2022. The effect of blockchain and smart inventory system on supply chain performance: Empirical evidence from retail industry. Uncertain Supply Chain Manag. 10, 1111–1116.

Lee, K.L., Nawanir, G., Cheng, J., Alzoubi, H., Alshurideh, M., 2023. Educational Supply Chain Management: A View on Professional Development Success in Malaysia. pp. 2473–2490.

Louzi, N., Alzoubi, H.M., Alshurideh, M.T., El khatib, M., Ghazal, T.M., Kukunuru, S., 2022a. Psychological & Prototypical Model of Execution Management evaluation for the framework Development. J. Reatt. Ther. Dev. Divers. 5, 216–223.

Louzi, N., Alzoubi, H.M., El Khatib, M., Ghazal, T.M., Alshurideh, M., Kukunuru, S., 2022b. Psychological Health and Environmental Effect of using Green Recycled Amassed Concrete on Construction. J. Reatt. Ther. Dev. Divers. 5, 163–175.

Makhloufi, L., Mohammed, H., Abu, E., 2017. the Effect of Core Competence on the Sustainable Competitive Advantage of 1, 90–99.

Mat Som, A.P., Kassem, H. Al, 2013. Domestic Tourism Development in Asir Region, Saudi Arabia. J. Tour. Hosp. 02.

Mubeen, S., Shahid, M.H., Sahawneh, N., Al-Kassem, A.H., Ahmad, A., Naseer, I., 2022. Education, Employment and Women Empowerment in an Agrarian Economy: A Case Study. 2022 Int. Conf. Bus. Anal. Technol. Secur. 1–9.

Nadzri, W., Hashim, A., Majid, M., Jalil, N., Alzoubi, H., Alshurideh, M., 2023. Share Your Beautiful Journey: Investigating User Generated Content (UGC) and Webrooming Among Malaysian Online Shoppers. pp. 2265–2285.

Nuseir, M., Elrefae, G., 2022. The effects of facilitating conditions. Cust. Exp. Brand Loyal. Cust. Brand equity through Soc. media Mark. 6, 875–884.

Nuseir, M.T., 2021. Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates’ hotel industry. Int. J. Bus. Excell. 25, 459–473.

Nuseir, M.T., 2020. Potential impacts of blockchain technology on business practices of bricks and mortar (B&M) grocery stores. Bus. Process Manag. J. 27, 1256–1274.

Nuseir, M.T., Aljumah, A., 2022. The impact of entrepreneur orientation on sustainable entrepreneurship among SMEs in the UAE: mediating effects of the sustainability orientation and bricolage behaviours of entrepreneurs. Int. J. Trade Glob. Mark. 16, 250–264.

Nuseir, M T, Aljumah, A., 2020. The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE. International Journal of Innovation. Creat. Chang. 11, 310–324.

Nuseir, Mohammed T., Aljumah, A., 2020. The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE. Int. J. Innov. Creat. Chang. 310–324.

Nuseir, Mohammed T., Aljumah, A.I., El-Refae, G.A., 2022. Digital marketing and public relations: A way to promote public relations value. Int. J. Data Netw. Sci. 6, 1331–1340.

Nuseir, M T, Aljumah, A.I., El Refae, G.A., 2022a. The Influence of E-Iearning M-learning, in: And D-Learning on the Student Performance: Moderating Role of Institutional Support. In 2022 International Arab Conference on Information Technology (ACIT) . IEEE, pp. 1–9.

Nuseir, M T, Aljumah, A.I., El Refae, G.A., 2022b. Trust in Adoption of Internet of Things: Role of Perceived Ease of Use and Security, in: In 2022 International Arab Conference on Information Technology (ACIT). IEEE, pp. 1–7.

Nuseir, M.T., Basheer, M.F., Aljumah, A., 2020. Antecedents of entrepreneurial intentions in smart city of Neom Saudi Arabia: Does the entrepreneurial education on artificial intelligence matter? Cogent Bus. Manag. 7.

Nuseir, M.T., El Refae, G.A., Aljumah, A., Alshurideh, M., Urabi, S., Kurdi, B. Al, 2023. Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review. Eff. Inf. Technol. Bus. Mark. Intell. Syst. 21–44.

Nuseira, M.T., Aljumahb, A., 2020. Digital marketing adoption influenced by relative advantage and competitive industry: a UAE tourism case study. Int. J. Innov. Creat. Chang. 2020, 617–631.

Puntilo, P., 2009. Intellectual capital and business performance: evidence from Italian banking industry. J. Corp. Financ. 12, 97–115.

Sakkthivel, A.M., Ahmed, G., Amponsah, C.T., Muuka, G.N., 2022. The influence of price and brand on the purchasing intensions of Arab women: an empirical study. Int. J. Bus. Innov. Res. 28, 141–161.

Simchi-Levi, D., Wang, H., Wei, Y., 2018. Increasing Supply Chain Robustness through Process Flexibility and Inventory. Prod. Oper. Manag. 27, 1476–1491.

Tariq, Emad, Alshurideh, M., Akour, I., Al-Hawary, S., 2022. The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. Int. J. Data Netw. Sci. 6, 401–408.

Tariq, E, Alshurideh, M., Akour, I., Al-Hawary, S., Kurdi, B., 2022. The role of digital marketing, CSR policy and green marketing in brand development. Int. J. Data Netw. Sci. 6, 995–1004.

Vachani, S., 1991. Distinguishing Between Related and Unrelated International Geographic Diversification: A Comprehensive Measure of Global Diversification. J. Int. Bus. Stud. 22, 307–322.

Varma, A.J., Taleb, N., Said, R.A., Ghazal., T.M., Alzoubi, H.M., Alshurideh, M., 2023. A Roadmap for SMEs to Adopt an AI Based Cyber Threat Intelligence. Stud. Comput. Intell. 2023, 1903–1926.

Yasir, A., Ahmad, A., Abbas, S., Inairat, M., Al-Kassem, A.H., Rasool, A., 2022. How Artificial Intelligence Is Promoting Financial Inclusion? A Study On Barriers Of Financial Inclusion, in: 2022 International Conference on Business Analytics for Technology and Security (ICBATS). pp. 1–6.

Yu, K., Cadeaux, J., Luo, B.N., 2015. Operational flexibility: Review and meta-analysis. Int. J. Prod. Econ. 169, 190–202.

Downloads

Published

2023-10-02

How to Cite

Exposing Corporate Value: Synergizing Global Diversification and Operational Flexibility in SMEs. (2023). International Journal of Business Analytics and Security (IJBAS), 3(2), 130-142. https://doi.org/10.54489/ijbas.v3i2.263

Similar Articles

1-10 of 59

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)

<< < 1 2 3 > >>