Exposing Corporate Value: Synergizing Global Diversification and Operational Flexibility in SMEs

Authors

  • Muhammad Alshurideh The University of Jordan, Amman, Jordan
  • Samer Hamadneh University of Jordan image/svg+xml
  • Barween Al Kurdi The Hashemite University, Zarqa, Jordan. image/svg+xml
  • Wasfi Alrawabdeh The Hashemite University, Zarqa, Jordan. image/svg+xml

DOI:

https://doi.org/10.54489/ijbas.v3i2.263

Keywords:

Knowledge Management, Creative Organiational Climate, Smart Organization

Abstract

In the modern era of interconnected economies and globalized markets, Small and Medium-sized Enterprises (SMEs) are increasingly pursuing global diversification strategies and operational flexibility as means to enhance their competitive positions and sustain market value. This study delves into the intricate relationship between these two critical factors – global diversification strategy and operation’s flexibility – and their cumulative effect on the corporate market value of SMEs. Drawing upon a comprehensive review of existing literature, this research aims to uncover the mechanisms through which SMEs can leverage global diversification strategies to enhance operational flexibility, leading to a positive impact on their market value. The study employs a qualitative approach, encompassing qualitative examination of strategic decisions and operational practices. The qualitative analysis was focused to gather data from prior studies, online sources, journals and SMEs online websites operating across multiple industries. The findings of this research contribute to both theoretical and practical domains. The study offers valuable insights into how SMEs can effectively design and implement global diversification strategies to enhance their operation’s flexibility, resulting in improved corporate market value. Furthermore, the research provides guidance for policymakers, business leaders, and stakeholders seeking to support and optimize the growth trajectory of SMEs in a globalized business environment.

Author Biographies

  • Muhammad Alshurideh, The University of Jordan, Amman, Jordan

    Department of Marketing, School of Business,

  • Samer Hamadneh, University of Jordan

    Department of Marketing, School of Business,

  • Barween Al Kurdi, The Hashemite University, Zarqa, Jordan.

    Department of Marketing, Faculty of Business, 

  • Wasfi Alrawabdeh, The Hashemite University, Zarqa, Jordan.

    Department of Marketing, Faculty of Business,

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Published

2023-10-02

How to Cite

Exposing Corporate Value: Synergizing Global Diversification and Operational Flexibility in SMEs. (2023). International Journal of Business Analytics and Security (IJBAS), 3(2), 130-142. https://doi.org/10.54489/ijbas.v3i2.263

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