Travel Bloggers and Vloggers stimulus the Sustainability: An Empirical Evidence of Digital Marketing from Travel and Tourism Industry

Authors

  • Barween Al Kurdi The Hashemite University https://orcid.org/0000-0002-0825-4617
  • Muhammad Turki Alshurideh The University of Jordan
  • Shireen Hikmat Alkurdi Al-Balqa Applied University
  • Iman A. Akour University of Sharjah
  • Wasfi, A. Alrawabdeh The Hashemite University

DOI:

https://doi.org/10.54489/ijtop.v3i1.241

Keywords:

Blogs, Blogging, Vlogs, Vlogging, Social Media, Digital Marketing

Abstract

The use of social media as a source of information for travellers is becoming increasingly important. The purpose of this study is to investigate how frequently social media websites appear in search engine results when searches are related to travel. In order to imitate how a traveller may use a search engine to plan their trip, the study used a collection of pre-defined terms. According to an analysis of the search results, social media accounts for a sizeable fraction of them, proving that search engines probably direct users to social media destinations. This study supports social media's growing importance in the field of internet travel. It serves as more evidence of the difficulties faced by traditional providers of travel-related data. Suggestions for tourism marketers in terms of online promoting methodologies are talked about. Blogs and vlogs have gotten to be a extraordinary reality of standard of living. Blogging and vlogging practice, which started essentially as a spare time activity at that point, has now come to be a profession for many. The foremost exceptional illustration of this may well be watched through the use of travel blogs. Undoubtedly, nowadays travel blogs and vlogs are critical work ranges inside the travel and tourism sustainability. In terms of fetched and sparing on time in specific, and abundance in data as well as simple get to information, Internet advances such as blogs and vlogs have gotten to be striking communication and promoting stages both for tourism supply and for request.

Author Biographies

  • Barween Al Kurdi, The Hashemite University

    Department of Marketing, Faculty of Business, The Hashemite University, Zarqa, Jordan.

  • Muhammad Turki Alshurideh, The University of Jordan

    Department of Marketing, School of Business, The University of Jordan, Amman 11942, Jordan

  • Shireen Hikmat Alkurdi, Al-Balqa Applied University

    Humanities Department, Faculty of Engineering Technology. Al-Balqa Applied University

  • Iman A. Akour, University of Sharjah

    Department of Information Systems, College of Computing and Informatics. University of Sharjah, Sharjah 27272, UAE

  • Wasfi, A. Alrawabdeh, The Hashemite University

    Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan

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Published

2023-07-30

How to Cite

Travel Bloggers and Vloggers stimulus the Sustainability: An Empirical Evidence of Digital Marketing from Travel and Tourism Industry . (2023). International Journal of Theory of Organization and Practice (IJTOP), 3(1), 80-93. https://doi.org/10.54489/ijtop.v3i1.241

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