IMPACT OF SERVICE STRATEGY AND SERVICE QUALITY ON OPERATIONS EFFICIENCY

Authors

  • Muhammad Alshurideh Department of Marketing, School of Business, The University of Jordan, Amman 11942, Jordan
  • Barween Hikmat Al Kurdi Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo https://orcid.org/0000-0002-0825-4617
  • Ali Alzoubi Public Security Directorate, Jordan, alialzuobi@yahoo.com
  • Hevron Alshurideh Department of Foreign Languages, Faculty of English Language and Literature, The University of Jordan, Amman 11942, Jordan. Email: Hevronalshurideh@gmail.com

DOI:

https://doi.org/10.54489/ijtop.v1i1.151

Keywords:

Service Strategy, Service Quality, Operations Efficiency.

Abstract

The relevance of conducting research in this field is obvious, and there is considerable opportunity for adapting service strategy and service quality concepts to the operational performance. This significance is attributed to recent developments in the organizations, such as the introduction of new types of services, the fierce multidimensional rivalry in price, speed, quality, delivery, flexibility, creative methods for managing human resources, and new technologies that enables operations efficiency. This research contributes to exploring the impact of service strategy and service quality on operations efficiency

Author Biographies

  • Barween Hikmat Al Kurdi , Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo

    Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo

  • Ali Alzoubi, Public Security Directorate, Jordan, alialzuobi@yahoo.com

    Public Security Directorate, Jordan, alialzuobi@yahoo.com

  • Hevron Alshurideh, Department of Foreign Languages, Faculty of English Language and Literature, The University of Jordan, Amman 11942, Jordan. Email: Hevronalshurideh@gmail.com

    Department of Foreign Languages, Faculty of English Language and Literature, The University of Jordan, Amman 11942, Jordan. Email: Hevronalshurideh@gmail.com

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Published

2022-11-30

Issue

Vol. 1 No. 1 (2022): International Journal of Theory of Organization and Practice (IJTOP)

Section

Articles

How to Cite

IMPACT OF SERVICE STRATEGY AND SERVICE QUALITY ON OPERATIONS EFFICIENCY. (2022). International Journal of Theory of Organization and Practice (IJTOP), 1(1), 155-173. https://doi.org/10.54489/ijtop.v1i1.151

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