THE IMPACT OF BUSINESS INTELLIGENCE AND BUSINESS PROCESS AGILITY ON ACHIEVING COMPETITIVE ADVANTAGE

Authors

  • Muhammad Alshurideh Department of Marketing, School of Business, The University of Jordan, Amman 11942, Jordan
  • Barween Hikmat Al Kurdi Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo https://orcid.org/0000-0002-0825-4617
  • Ali A. Alzoubi Public Security Directorate, Jordan, alialzuobi@yahoo.com
  • Ahmad AlHamad Department of Management, College of Business, University of Sharjah, Sharjah 27272, United Arab Emirates. Email: aalhamad@sharjah.ac.ae

DOI:

https://doi.org/10.54489/ijtop.v1i1.143

Keywords:

Business Intelligence, Business Process Agility, Competitive Advantage.

Abstract

Modern businesses face new challenges as a result of the shifting environments in which they conduct organizational operations. These include the requirement for value creation in partnership with customers, preparedness for change, and the capacity to act quickly in response to consumer needs and to gain competitive advantage. Agile companies are seen as a new paradigm for businesses and are defined by these characteristics. This research aimed to seek the signified role of business intelligence and business process agility by attempting to create a conceptual model in order to dig more knowledge in this concept a literature based research carried to contribute in literature and academic source.

Author Biographies

  • Barween Hikmat Al Kurdi , Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo

    Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, P.O. Box 330127, Zarqa 13133, Jordan. https://orcid.org/0000-0002-0825-4617, Email: barween@hu.edu.jo

  • Ali A. Alzoubi, Public Security Directorate, Jordan, alialzuobi@yahoo.com

    Public Security Directorate, Jordan, alialzuobi@yahoo.com

  • Ahmad AlHamad, Department of Management, College of Business, University of Sharjah, Sharjah 27272, United Arab Emirates. Email: aalhamad@sharjah.ac.ae

    Department of Management, College of Business, University of Sharjah, Sharjah 27272, United Arab Emirates. Email: aalhamad@sharjah.ac.ae

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Published

2022-11-30

Issue

Vol. 1 No. 1 (2022): International Journal of Theory of Organization and Practice (IJTOP)

Section

Articles

How to Cite

THE IMPACT OF BUSINESS INTELLIGENCE AND BUSINESS PROCESS AGILITY ON ACHIEVING COMPETITIVE ADVANTAGE. (2022). International Journal of Theory of Organization and Practice (IJTOP), 1(1), 1-17. https://doi.org/10.54489/ijtop.v1i1.143

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