Travel Bloggers and Vloggers stimulus the Sustainability: An Empirical Evidence of Digital Marketing from Travel and Tourism Industry

Abstract

The use of social media as a source of information for travellers is becoming increasingly important. The purpose of this study is to investigate how frequently social media websites appear in search engine results when searches are related to travel. In order to imitate how a traveller may use a search engine to plan their trip, the study used a collection of pre-defined terms. According to an analysis of the search results, social media accounts for a sizeable fraction of them, proving that search engines probably direct users to social media destinations. This study supports social media's growing importance in the field of internet travel. It serves as more evidence of the difficulties faced by traditional providers of travel-related data. Suggestions for tourism marketers in terms of online promoting methodologies are talked about. Blogs and vlogs have gotten to be a extraordinary reality of standard of living. Blogging and vlogging practice, which started essentially as a spare time activity at that point, has now come to be a profession for many. The foremost exceptional illustration of this may well be watched through the use of travel blogs. Undoubtedly, nowadays travel blogs and vlogs are critical work ranges inside the travel and tourism sustainability. In terms of fetched and sparing on time in specific, and abundance in data as well as simple get to information, Internet advances such as blogs and vlogs have gotten to be striking communication and promoting stages both for tourism supply and for request.